And tastes good when you eat it. It’s no surprise that cats love the freshness of NOW FRESH™ cat food. It’s so fresh, it’s like eating off the kitchen counter (down, girl). We pack NOW FRESH™ grain free cat food full of nutritious ingredients like 100% market-fresh meat or fish. 100% fresh Omega 3 and 6 oils from coconuts and canola. Wholesome berries, fruits and veggies such as peas, spinach, cranberries, pumpkin, blackberries, alfalfa sprouts, kelp, lentils and carrots. Yum!